Patrons aren’t just coming to your restaurant for good food or coffee. They’re looking for a great experience. That includes the service, the aesthetic, and the complete package of your restaurant. While there’s a lot to be said for being unique — and having your own style is absolutely essential — it’s also important to share a few style elements with your competitors and other restaurants your target market loves. That familiarity makes them more comfortable and confident. Pick a couple of your favorites from these four popular style elements:
1. Cozy furniture and alternative seating arrangements.
Love seats, leather chairs, and benches have been common alternatives to seats and stools in coffee shops for a while. But they also have their place in restaurants that offer full meals, common snacking destinations, and bars. People want to choose where they sit, especially if they’re there to hang out for a bit or to meet up with friends.
2. Sockets.
If your business model includes having patrons stay in your restaurant for extended periods of time, you have to give them access to electricity. Remote workers need to plug in their laptops, chatting customers will either have to plug in their phones or leave quickly, and everyone likes knowing that recharging is an option. But use tables with built-in sockets instead of dangling cords.
3. Minimalist decor.
The simple look of bare wood tables, sheet metal, and concrete floors is in, and the popularity shows no sign of stopping. People seem to like the trend of contemporary minimalism and the open, relaxed feeling it fosters.
4. Signage for different purchasing methods.
Restaurants are getting more complex. While customers like the convenience, they don’t like the uncertainty. If your store offers mobile orders and also has in-store customers pick up their orders from the counter, make sure you have signage to show first-time visitors where to go so they don’t have to hesitate or stress.
For more remodeling tips and the professionals to make it happen, contact us at Cornerstone FCE Services here.